In the end a wordmark was crafted to complement the icon, with both elements reflecting Limbic's personality and internal values. I wanted to find a font that simultaneously conveyed authority, playfulness and rebellious innovation, but after coming up short I decided to go with a tailored wordmark which expresses these qualities through its contrast between geometric curves and sharp edges. The icon continues the narrative and begins to hint at what Limbic is all about - the abstract bundle of lines can be interpreted as both a flow of data and a shift in emotion, emphasised by the subtle gradient, but taking place inside something rigid (ie. a phone). Of course I had to hide an 'L' in there too.